Special Interest
Friends, Fun and Finances by Experian discusses the biggest financial stressors and challenges of group traveling. Experian surveyed over 700 adults about the challenges of group travel and shared and analyzed the results. Taking a vacation with friends is a great way to make memories. But mismatched spending styles can
Numbers
Based on secondary research, I found that Gen Z’s top priorities include family and relationships, health and well-being, financial stability, and personal fulfillment (EduBirdie, 2024). Research has also found that traveling with friends is a great way to build relationships and connect with people. However, a survey about Gen
Special Interest
I conducted Individual Experience Mapping and interview sessions with 6 of my survey respondents. From these combined research methods, I aimed to gain insight into the areas of the group traveling process people find most challenging and stressful, from planning to traveling, to after the trip. Participants were instructed to