Backseat Observation & Interview at Dublin Honda Dealership
Interview with car sales employee at Dublin Honda Dealership, with years of experience.
What would you show first?
"Odyssey is typically the family lover, but everything is dictated on what people are saying/previous influence."
Odyssey is considered their main family vehicle
Pilot is alternative for all wheel drive. Not as easy to get to back seat less storage
(estimates) 48% of odyssey owners are empty nesters but still choose this vehicle because of what they know
2018 odyssey is reliable and still selling currently
"A lot of families come into dealership, people who can afford vehicles.
Younger people tend to come in with mom or dad to help them buy a car."
"Safety is number one priority for families buying a vehicle for kids
followed by the price and usability for themselves."
Any tech that families want?
Hybrid vehicles EV
Fuel efficiency
People always find something wrong because not everything is perfect. Honda has some issues and that’s okay because Toyota isn't perfect either
Questions customers ask are very different now than 98 because of new features and the wants and needs of the customer.
There are similar features across models in their cars
Cars have a story and how they got there and it is very interesting
Inner cabin complaints
Seat comfort
Designing for universal is difficult with different sizes of people and different levels of comfort
Seat bases that flip up Lincoln
How easy it is to see everything
Smaller buttons and swiping that weren’t great for elderly
Parents:
CarPlay
Wireless knob
Ux radio face and navigation
Movie screens spin around chairs
Stow and go seating, mentions Chrysler finger incident
Odyssey promotes
Happy meal tray
Plug in for video games
Magic seat in the odyssey 5 year pat toned
Mazda got in trouble
Odyssey seats move to the center of the vehicle
Pilot, Acoustic windshield
Other models that are competitors
Lexus 350 for crv
Safe for money
Japanese cars: Toyota and some Mazda
We then had an opportunity to explore some of the backseats of current Honda Models. I observed the Honda Odyssey, Honda Pilot and Honda Passport to see current features, seating, and comfort.
This experience allowed us to explore different Honda models and ask questions about the customer demographic and needs. We were able to see the technology offered in a current Honda vehicle, including touch screen, in-car PA systems to the back seat, and interior mirrors to see the back seat. This experience allowed me to understand the current models and how to better implement a new design into this space.
