Design Conjecture - Sprout Book
Sprout book is a sustainably made journal sent monthly to Huntington customers. The journal contains various prompts which the receiver can fill out. Once filled out, it'll be sent back to Huntington for a reward such as a gift card. The goal of this product is to have a fun way for people to share their knowledge of finances and banking without feeling pressured to share more than they have to.
The physical nature of this product means that anyone, regardless of age, will be able to use it, making it accessible. Being made out of eco-paper means that production of the journals will be sustainable as eco-paper requires less resources to manufacture and is made out oof sustainable material (EcoExplorers, 2023). Along with this the incentive provides a reason for people to engage with the journal. Studies have shown that incentives are a powerful way to get people to remember a brand, keep steady engagement, and create a meaningful relationship between company and customer (Forbes, 2022).
Some issues I can foresee in this concept is that many people are not going to want to go through the hassel of so many steps in order to use this product. Along with this younger generations are less likey to actually pick us the book and read it through.
References
EcoExplorers, (April 10, 2023). The Beauty of Eco-Friendly Paper: How Sustainable Design Can Make a Difference. Medium. https://medium.com/@ecoexplorers/the-beauty-of-eco-friendly-paper-how-sustainable-design-can-make-a-difference-52ff982fe9aa
Forbes Counsil Members Expert Panel, (August 15, 2022). How To Offer Free Products And Services To Build Long-Term Customer Loyalty. Forbes. https://www.forbes.com/councils/forbesagencycouncil/2022/08/15/how-to-offer-free-products-and-services-to-build-long-term-customer-loyalty/
