Business

GitHub's Business Model

Lea Sokol

30 Sep 2025 — 2 min read

(GitHub, 2025)

Why GitHub’s Business Model is so Successful by Vizologi discusses GitHub’s features. While GitHub is a software development platform, components of its collaborative business model can be applied to multi-party banking systems.

GitHub is a leading software development platform that revolutionizes how developers collaborate on code. The platform is a hub where over 65 million developers globally come together to share, review, and manage code efficiently…

The unique business model of GitHub is centered on community-driven collaboration and open source development. The platform provides both public and private repositories, enabling developers to create and share projects while maintaining control over their intellectual property. GitHub's ecosystem supports a wide range of integrations with popular tools and platforms, making it a highly adaptable solution for different development environments. (Vizologi, 2025)

Having both public and private repositories within a group budgeting system would be very beneficial. As finances are very personal, this type of business model can be implemented to ensure users have private places to view their finances. Users should be able to manage their finances privately and choose which components they want to share with their group. The public component would give those who choose to deal with money together a platform where they can collaborate.

GitHub’s revenue model is multifaceted, leveraging subscription-based services and enterprise solutions to drive profitability. The company offers a freemium model, where individual developers and small teams can use public repositories for free, while private repositories and additional features are available under paid plans. GitHub’s subscription tiers include GitHub Free, GitHub Pro, and GitHub Team, each designed to meet varying requirements of users from hobbyists to professional developers. (Vizologi, 2025)

This type of revenue model could also be implemented in a multi-party banking system. It may be unlikely for each member of a group to bank with Huntington, so certain “premium” features of the system can be made available only to Huntington members. This would allow every member of the group to collaborate, while incentivizing those who don’t bank with Huntington to make the switch.

Born in 2008, GitHub quickly became a revolutionary platform for software developers. Its founder trio, Tom Preston-Werner, Chris Wanstrath, and PJ Hyett, identified a glaring gap in the market—a need for a more effective, community-driven method to manage code, collaborate, and execute projects. Initially meant as a tool to facilitate easy version control, GitHub soon evolved into a multi-faceted platform that now boasts over 65 million developers globally (Source: GitHub About)...

GitHub's brilliance isn't confined to its technical attributes. The platform also meets pressing customer needs across various dimensions, including social impact and life-changing capabilities. Let’s break them down:

- Self-actualization and Affiliation: GitHub allows developers to be part of a larger community, thereby feeding their need for self-actualization and affiliation. They can contribute to open-source projects and even spearhead initiatives that garner global attention and impact. (Vizologi, 2025)

The founders of GitHub identified a need for a community-driven method of coding. There is also a need for group systems of money management, budgeting, and planning. Overall, GitHub’s business model promotes community and collaboration, which are important within a multi-party banking system.

How can I effectively integrate components of GitHub’s business model into a group budgeting and saving system?