Numbers

Group Travel & Money Survey Data Visualization

Lea Sokol

30 Sep 2025 — 1 min read

Based on secondary research, I found that Gen Z’s top priorities include family and relationships, health and well-being, financial stability, and personal fulfillment (EduBirdie, 2024). Research has also found that traveling with friends is a great way to build relationships and connect with people. However, a survey about Gen Z traveling stressors concluded that traveling with friends can be stressful for many reasons, including differing budgets & spending preferences, unexpected costs, and challenges with splitting costs fairly (Axelton, 2025). To better understand the group travel problem space through my survey, I explored Gen Z’s behaviors, preferences, and challenges related to group travel.

Since Gen Z prioritizes relationships, and group travel builds relationships, I wanted my sample group to include people who prioritize relationships. I chose to recruit senior members of a specific sorority at Ohio State University whose values include creating long-lasting relationships built upon honesty, trust, and loyalty. Through my survey questions and sample group, I aimed to answer the following question:

How can I create a banking system designed to minimize the stressors of group travel while simultaneously building relationships?

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Group Travel Survey Questions and Responses

Click here to download a pdf of all survey questions and responses.

Group Travel Survey Questions and Responses.pdf

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References.

Axelton, K. (2025, July 11). Friends, Fun and Finances: Experian Survey Explores How Travelers Handle Group Vacation Costs. Experian. https://www.experian.com/blogs/ask-experian/survey-financial-stress-of-traveling-with-friends/

EduBirdie. (2024, February 6). Wealth, work and happiness: The life goals of Gen Z. EduBirdie. https://edubirdie.com/blog/life-goals-of-gen-z

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