Purpose Pay

Saving that is tied to what truly matters to the user. Purpose pay is a system with a banking app that is designed to make the financial goals of the users feel more intrinsic, creating a more meaningful connection between the users goals and their financial behaviors. Instead of framing a financial goal as only the numeric value it emphasizes personalization and visualization to help users interlaize the value of their goals. Instead of seeing the monetary goal they have they may see an image of the house they are saving towards, or the location of the vacation they want to go on. By aligning financial goals with intrinsic values user are encouraged to stay committed to their goals and it reduces the likelihood of loss of engagement over time.