Survey Visualization: Exploring How Young Adults Bank and Plan
This survey was conducted over a two-week period to investigate the financial habits, challenges, and needs of Gen Z students. Recruitment occurred through an online survey distributed in the Sigma Epsilon Phi fraternity group chat. The fraternity, with around 130 active members, was chosen because it is co-ed (including both men and women) and represents a variety of academic and social backgrounds. This diversity made it a microcosm of the wider student body.
In total, 35 surveys were completed, with 33 valid responses included in the analysis, representing about 25% of the fraternity’s membership (exceeding the original 20% goal). Data was examined using descriptive statistics and visualized through bar and pie charts to highlight key trends in behaviors and preferences.
Findings show that most students manage money independently or with input from family or friends. Over half (52%) hold both checking and savings accounts, and many rely on mobile apps for everyday financial tasks. Despite this, students indicated interest in mobile, traditional, and financial platforms. Notably, 36% reported not budgeting at all. Participants also expressed greater confidence planning short-term goals than long-term ones, while saving for major purchases or milestones was reported as the most difficult challenge.
Survey Outline:
