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Purpose Pay
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Automating Good Habits
Every time Olivia Robinson shops at Nordstrom, $10 moves from her checking account to savings. She set up this automatic transfer, or “rule,” in the savings app Qapital. The rule “has definitely scaled back my spending at Nordstrom,” says Robinson. “This way of saving money makes me feel like I
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Small Nudges, Big Impact
Community banks often compete with larger institutions by emphasizing personal relationships and customer service, but technology increasingly shapes how they deliver on these promises. Gabriel Krajicek, CEO of Kasasa, explains how community banks can use behavioral economics to drive growth while maintaining a local touch. One example is small behavioral
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The Power of Personal Goals
“We study the effectiveness of soft, self-designed commitment devices, i.e. saving goals, in increasing individuals’ savings using data from a FinTech app. We establish that setting goals increases individuals’ savings rate and show that the effect is causal using a difference-in-differences identification strategy that exploits the
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Tailoring Financial Futures
“Open banking application programming interfaces (APIs) provide third-party providers with secure access to customer financial data and transactional capabilities. This architecture allows fintech firms to develop services such as balance aggregation, automated transfers, personalized financial recommendations, and cross-border remittances. In the Korean case, four dominant models emerged: (1)
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The Future of Finance
“Banks perform payment and transfer functions for an economy. The Internet can now facilitate and even perform these functions. It is changing the way that transactions are recorded on ledgers and is facilitating both public and private digital currencies. In the past, banks operated in a world of information asymmetry
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Honda x Simple Habit or Digital Pet
In the realm of built in wellness applications, there is the idea of doing a brand partnership similar to the Calm x Lincoln partnership or the idea of applying practices found in those kinds of apps to a friendly car companion found in the infotainment system. Imagine if you have
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New York Times List of Best Essential Oil Diffusers
So, you want to try incorporating essential oils into your home, office, or even car... But what diffuser should I get and where do I start? The New York Times has you covered with a list of "The Best Essential Oil Diffusers" posted November, 2024. In first choice
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The Alpha of Relaxation
The AlphaSphere is a wellness design from "Sha" that intends to increase the level of relaxation attained during a 23 minute session. One spa that offers AlphaSphere as a service describes the product to be a multidimensional approach to relaxation. " The AlphaSphere by "sha." captivates
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How Lincoln is Implementing Calm
The Calm meditation and guided sleep app has become a powerful figure in the mobile wellness field. One way they are successfully growing is through brand partnerships and endorsements. Even Lebron James has done endorsements for the company. Specifically however, the car brand Lincoln also holds a partnership with calm.
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The Calm Take Over
In the wellness app world, one app has blown a calming breeze over the competition. The app Calm has grown quickly and now has millions of users. In an article from Medium, they discuss that many ways that this app built it's success. Building Trust Through Authenticity "
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Comfort Testing and Ratings; Why Does It Matter?
What are ways you might evaluate comfort in your car? What about buying a new car that feels amazing at the test drive, but three hours into that drive to finally visit your brother in a different state, you and your passengers are stiff and cranky? In an article written