Special Interest

Offering deep-cuts from worlds you didn't even know existed, our Special Interest section highlights the best from the worlds lessor-known corners. This section also features design conjectures and primary research.

The world needs less plastic: the role of psychological distance and self-efficacy in environmental messages

Special Interest

The world needs less plastic: the role of psychological distance and self-efficacy in environmental messages

This article highlights the role of psychological framing and self-efficacy in promoting pro-environmental behaviors, which is particularly relevant to my capstone work on circular economies. I found it compelling that making plastic pollution feel personally immediate—reducing psychological distance—can increase engagement and motivate action. For me, this raises both

By Sophie Chu