1 of 1's

What if the inconsistency and limited availability of Marble Plastics waste became a part of the selling point, rather than being a disadvantage. During my research into consumer psychology I found that "Moreover, limited drops are not just about scarcity. They are about storytelling and intention. Brands often design collections around a specific theme or idea. This makes each drop feel meaningful and unique. Customers are not just buying clothing, they are becoming part of a narrative. This emotional connection adds value to the purchase. It makes the experience more memorable and engaging."(Hassan, 2026). In order to create an artificial need for the products that are created from the waste by making the scarcity and material properties part of the selling point. Each collection that drops only has a limited number of products that are available and no two products will ever be the same since the material properties do not allow for it to be the same. Diving further into the psychology of the consumer will be necessary for knowing if people will find value in the product because it is made from recycled material or if the scarity is the driving factor behind consumers caring.

References:

Hassan, M. (2026, March 9). Why limited drops actually matter and what it means for you. Movement Store. https://movement.store/blogs/news/why-limited-drops-actually-matter-and-what-it-means-for-you