Business

Built to Last

(Filipov, 2021)

The Carhartt Built to Last Commitment℠ stands out among clothing retailers as a commitment to craft, excellence, and durability. Carhartt claims that if one of its products "fails to meet expectations," then they will right the wrong, whether by repair, replacement, or credit.

A little repair work can go a heck of a long way. That’s why we won’t let something like a ripped zipper or a missing button be the reason your Carhartt retires early–or even worse, ends up in a landfill (Carhartt, n.d.).

We know that well-worn, passed-down Carhartts can hold a lot of sentimental value, so we’ll always treat your gear with great care while we make repairs to get it working, feeling, and looking as good as possible (Carhartt, n.d.).

In the last few years, Carhartt has launched a buy-back and resale program to ensure that its products, being built to last, don't end up in the trash. Carhartt Reworked provides both physical and digital storefronts for second-hand clothing, as well as incentives such as gift cards for turning in old products instead of letting them enter the waste stream.

Launched in 2023, Reworked is Carhartt’s official resale program for trusted gear with plenty left to give. From everyday essentials to hard-to-find favorites, shop authenticated Carhartt at a great value (Carhartt, n.d.).

Through Carhartt Reworked, we’ve diverted 112.2 metric tons of clothing from landfills and helped put our gear back to work (Carhartt, n.d.).

We stand by our products and if your Reworked gear isn’t a perfect fit, return it for free within 30 days of purchase (Carhartt, n.d.).

Carhartt has a reputation for being able to last for generations. Utilizing this business model, they can prove how durable these items are by passing them on to people around the world, instead of letting them end up in a landfill. Furthermore, the return guarantee ensures that any Carhartt products end up in the right hands, leading to even less waste than if they were indifferent to this waste stream.

References

About. (n.d.). Carhartt Reworked.
https://reworked.carhartt.com/pages/about

Carhartt quality: Guaranteed to outwork them all. (n.d.). Carhartt.
https://www.carhartt.com/our-commitment

Filipov, S. (2021). [Carhartt patch on denim]. Unsplash.

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