Science & Tech

Turning the Environment Into an Experience

Photo by Yasmina Alibrahim

This article talks about how projection mapping technology was used to create an immersive Van Gogh experience. instead of looking at artwork hanging on the wall, projection mapping can transform walls, floors and other surfaces around people into part of the experience (Panasonic Connect, n.d.).

The Van Gough immersive experiences an example of how projection mapping can be used to create a completely different environment. The experience used multiple projectors working together to display Van Gogh’s artwork across the walls, floors, and columns of the space, creating a 360 experience around visitors. Instead of adding traditional screens, the existing environment itself became the surface for the projections (Panasonic Connect, n.d.; Exhibition Hub & Fever, n.d.).

Have you ever dreamt of stepping into a painting? Now you can with this exhibition that has been touring since 2017 (Exhibition Hub & Fever, n.d.).

The walls, pillars and floors… are themselves the canvass for the imagery (Exhibition Hub & Fever, n.d.).

Step into a 20,000 sq. ft. light and sound spectacular exhibit featuring two-story projections of the artist's most compelling work (Exhibition Hub & Fever, n.d.).

Video by Fever

Using projection mapping technology to bring Van Gogh's art to life (Exhibition Hub & Fever, n.d.).

Van Gogh: The immersive experience reinvents the concept of museums. get to know the artist like never before with the help of exquisite storytelling and cutting-edge technology (Exhibition Hub & Fever, n.d.).

Reflection

This project shows how projection can completely change the feeling of an environment. Instead of people just standing in front of a painting and looking at it, the artwork becomes part of the whole space around them. I have attended one of the Van Gogh exhibitions and I think this makes the experience feel more immersive and gives people a different way to interact with art.

Reference

Using projection mapping technology to bring Van Gogh’s art to life. Panasonic North America - United States. (n.d.). https://connect.na.panasonic.com/ppnda/resource-center/using-projection-mapping-technology-to-bring-van-goghs-art-to-life?srsltid=AfmBOoqsH2YH1u9BIktM41cPJO9ub74mXkp8aJj6svJDggpXwxbNerks

Van Gogh Exhibition: The immersive experience. Van Gogh Exhibition: The Immersive Experience. (n.d.). https://vangoghexpo.com/#city_selector

Grammarly. (n.d.). https://app.grammarly.com/

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